I am incredibly fascinated by content and distribution, and I often spend my time thinking about it. The things I want to write are quite wide and varied and I have not been able to articulate all my thoughts.
I wrote about owning demand for my newsletter audience and I thought I will link to it here: https://yemijohnson.substack.com/p/owning-demand
I still plan to write a more coherent piece on demand, content, and distribution. Everything I will cover was cited in the newsletter. So spend time to really get it.
I apologize for the difficulty in comprehension in advance if you are not versed in tech-business model speak. It is a bit of a technical read.